Top 5 Tips to Consider Before your App Launch
In an ideal world, with infinite resources, your App Launch would be on both Android and iOS at the same time with a fully featured native app. In reality, you’ll have to consider which platform to launch on first, and each has their set of pros and cons. Android is currently the market leader regarding adoption and retention, but iOS apps are more profitable, so if your monetization strategy is dependent on paid-for apps or in-app purchases, then iOS might be your best bet. Aside from that, there are some development considerations to take into account before choosing a platform for your app launch.
With the rapid growth of mobile usage, marketers continue to explore various ways to engage with customers and monetize the time people are spending on their smartphones, making the mobile landscape both appealing and competitive.
Considering the amount of money and time you’re going to put into developing your app, you want to make sure there’s demand for it. You can do your market research based on “ASO” to either estimate the market size or differentiating between various approaches to reach your goal.
What is ASO?
“ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store.”
How ASO assist your App Launch?
App Store Optimization (ASO) also helps your app engage with the app store ranking right on top or the first search result page. ASO is now a necessity to survive in the current marketplaces.
Writing a spotty Launch Strategy for play store can only add justice to the hard work of the solo developer.
To help you stand out in writing the ASO Launch Strategy, we’ve put together a list of 5 effective tips to boost up your app’s ranking on the Play Store.
Let’s get straight into it!
1. Spotty Icon/logo
When a user browses to search different apps on app store, it is not practically possible for him to end up reading the Launch Strategy of the endless sea of applications. Chances are he/she will immediately select the ones with eye-catching icons. Human Designer Drawing dynamic prove that the humans are capable of judging and remembering the visualization before anything else e.g. text or sound.
Make sure to stand out in logo representation i.e. to cover all the professional areas like dimensions and color schemes, as it is the first and foremost impression of your app on your targeted audience and it should be considered important in your app launch strategy.
And remember, “many of the world’s most successful logos were not liked on first viewing” That’s the opinion of Sagi Haviv, the partner at New York graphic design firm Chermayeff & Geismer & Haviv (CGH).
“It never loves at first sight,” he says. “A good logo, a good trademark, gains meaning and power over time.”
2. Choosing the Right Name
Name of an application is the first impression after the logo representation. Hence, selecting the captivating name is not only concerned with branding. For example, if you can include your app name within the keywords you are about to use, then your app name is good to go. This piece of text plays a humongous role in app store search results.
So with that comprehended – What are you going to call your application? Make a point to consider something energetic and appealing before your app launch. Additionally, we should individuals realize what your application does. Furthermore, incorporate watchwords, yet don’t just stuff your application’s name brimming with them. Oh, and if there is an application that has your name as of now, it’s best to pick something other than what’s expected. So that clears it up right?
Research shows that app with relevant keywords in their app names/titles ranked considerably higher than ones not having a keyword in their app title.
3. Create a Gripping Description
After making a stand out the logo and naming your right app following with strategically placed keywords, your app launch description essentially has to be customer base instead of focusing on search engine index.
Our best recommendation is to brainstorm on the first few lines of your description. Otherwise, the reader won’t grab any attention towards it. Most importantly, keep reflecting the changes of your app in its description and attach screenshots to give it life.
An elegantly composed portrayal is straightforward, easy to understand and complete on its own. It permits the client to comprehend the correct administrations to expect and the particular uses it gives. An application depiction can fundamentally represent the deciding moment your business!
Feedback gives the right validation to your hard work. It serves the best possible determinants for your app launch. By promoting ratings and feedback, you give the message of them being important and the customer satisfaction rate can increase more than your imagination. Use intelligent rating triggers and your rating will skyrocket.
Measuring consumer satisfaction helps you figure out if your item or administration meets or outperforms customer’s desires. Moreover, the criticism reviews help you improve the customer experience.
5. App Promotion:
These steps are the general guideline to improve your app launch strategy by promoting your app on multiple social media platforms. You should also know that developing a mobile app is the easiest part. Getting customers are where the challenge lies. By attracting new users, you can Increase traffic using outside promotion. Your SEO expertise will be a lot helpful in this area. The more traffic you generate, the higher it will rank in ratings and feedbacks. Understand the challenges of your target audience.
• Get celebrities to promote your app on Social Media.
• Integrate social buttons within the app.
• Claim your Social Media accounts.
• Specially mention Instagram sponsor ads.
• Continue to engage your users with Exclusive content.
• Create a video with short; concise statements better longer forms of content. The video is one of the most expressive and effective ways to show off your app’s interface and capabilities.
As with any business, your success will directly relate to your understanding of the marketplace. The App Store and Google Play are the top marketplaces for the app business. If you get a clear understanding of the science behind data and online marketing, these tips will come on handy. Hopefully, now you will see your app in the top charts!