Mobile Apps for Engagement, Mobile Web For Research

Mobile devices help to bridge the gap between physical and digital worlds, connecting with customers to strengthen the loyalty. With the increasing demand of smart-phones, mobile strategies are becoming more important for businesses. Arm your business team with apps and let them do their job. Apps are now integral part of our lives as human being and customers. Apps acts like fundamental marketing agent to understand where and how to invest to improve customer engagement that eventually results in revenue boosting.

Branded apps are essentially powerful tool of engagement, consumers talk to the brand. These apps enhance engagement, advocacy and purchase intention. As mobile device usage accelerating around the globe, mobile apps prove to be cost effective way to engage customers in emerging markets. It’s a smart move and, when executed well, can have positive impact on ROI (return on investment). If you don’t have luxury of designers and developers to build app, it may be easier to outsource app development. It requires extensive knowledge as well as testing to ensure its engagement. A well designed app definitely gives business an edge over competitors.

When you need a service or product, you search for it online. On which devices you are searching for these days? According to eMarketer (a leading internet research firm), 2015 will be the first year where internet searches on mobile devices exceed than searches on desktop. A mobile responsive website is important that has been designed to look and function optimally on both personal computers and mobile devices. When you don’t invest in this your view looks inconvenient and unusable on mobile devices. In fact, you don’t want that.


Which type of mobile presence is best for your business? Or should you have both?

This question is the real consideration for competitive organizations striving to establish mobile presence. It is totally dependent on your objectives, if your aim is to establish extensive mobile presence and found on search engine too, then mobile web is logical choice. On the other side, if you want to achieve interactive engagement, or to provide an application more than website, then web app is obvious. Ideally, a responsive website combined with mobile app will answer all of your needs.

For additional assistance, whether an app or mobile website might be best suit your needs, feel free to contact us!